The Uplands of Southwest Wisconsin

New Glarus Primrose Winery

Peg and Bob Borucki started making wine over 20 years ago as a hobby. The demand among their friends for a bottle of their fruit wines grew so much over the years that in 1986 they decided to make their hobby a business! What a lucky decision for all of us!

The New Glarus Primrose Winery uses Wisconsin grown fruits to make their 13 different kinds of wine. Their handcrafted wine is clarified by racking instead of chemicals and is bottled, corked and labeled by hand.

Don't take our word for the quality of these fine wines, stop by the winery and sample them for yourself! The wines are available for sale at the winery, at local restaurants and at Roy's Market on State Road 69.

New Glarus Primrose Winery

500 1st Street New Glarus, WI 53574

Phone: 608-527-5053

Phone 2: 608-527-6062